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Today’s topic is customer surveys. We bet 90% of you out there do not offer any type of customer follow up or offer surveys. As you know already, we speak with the nations top c.i.p.p. contractors and we work with them by designing customer follow plans. Why, do you ask? Because in over 35% of the time it can lead to new business. Another survey we took showed us that 100% of our Sewer repair contractors liked new business. Wow, imagine that.

Do you know that proper customer follow up, whether you do it in house or have a third party do it will grow your brand and build your company? Why would you not do it?, I mean you already landed the customer, so now, follow up with a customer satisfaction survey and maximize your customer. More over, we are talking about a highly specialized field of trenchless pipe relining so you must build a brand or a “staying” presence in the market place.

A person once told us, “Don’t tell me about what is working properly, I don’t give a shit about that, I only want to hear about what is NOT working properly”. This should be your thought process too, cause fixing what is not working will keep you in business for a very long time in the trenchless sewer pipe relining industry.

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Focus and dedication will get the job done. We read a book recently about this young boy who started college at the age of 11 and graduated at the age of 16. One of the things that he did not like was being called a genius, so he wrote a book and said genius is only the ability to stay focused and dedicated to what it is your doing. We thought that was profound and expected to come from a young man like this.

With our sewer repair contractors we have a similar theme as well, and it’s dedication to your customers. For it is they who will help build your trenchless sewer repair brand. If you are truly dedicated and really care about your customers then your passion will show through. Customers love this, it will also lead to a higher close ratio and more business. Trenchless pipe relining is a passionate vocation and the C.I.P.P. contractors we speak with are unmatched when it comes to closing business. So as an end result they get more word of mouth business than the average plumber.

Once you get your head in the game, and realize this is all about dedication to your customers there is nothing that can stop you from being the best trenchless pipe repair contractor in the business.

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Sewer repair contractors is a tough gig, one that is demanding but usually is justified by the above average profit margins. However, to get to this point it is much easier said than done.

Perfection is possible.

It takes a game plan. It takes perseverance. It takes passion. It takes hard work and dedication. Ok, I know, I really drove the point here. We speak to so many trenchless pipe reline contractors on a daily basis and we see and hear first hand what it takes to rise to the top.

If you are committed to running your company out of your truck you are only fooling yourself, unless of course you are happy with your current state. C.I.P.P. contractors for the most part are a competitive bunch and they cannot stand to loose jobs to their competitors. So, if you want to win and win big you need to have a game plan and follow through on it. Stay organize, offer specials, offer added value freebies and do the proper presentation and proper follow up.

Anyhow, stick to these principles and watch your trenchless sewer repair business grow.

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Sewer repair can be a very messy and unpleasant job. If you are reliant on digging it up then the job can become even more messy not to mention destroying your yard and driveway. When customers discovery the alternative, trenchless sewer repair they are very happy and the job becomes less messy, more controlled and ultimately a cleaner process overall.

Most likely, if you do not have a problem with you sewer – you will eventually. When you do discover a sewer line break you will need a reliable trenchless option and it is for this reason we are here.

By using our trenchless sewer system you can rest assured that you are in good hands, and you will get the best service possible. Our c.i.p.p.contractors offer the best rates, best service and overall best experience. So when your sewer takes a crap on you, just turn to us and we will make sure you are 100% taken care of.

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Well we are just a little more than half way through January 2012 and it seems our sewer repair contractors are off to an awesome start. We have more contractors signing up and sewer reline repair jobs than we thought we’d have. So this, by all accounts, tells us 2012 is going to be a banner year.

When we decided to really push our contractors on the benefits of organizing their businesses and really got involved in streamlining the communication process between customer and pipe reline contractor that’s when we noticed a higher close ratio. This is not a fluke or by accident when you take your customers seriously and invest time and money into the presentation of your brand, the positive results are inevitable. This should not come as a surprise or shock to anyone, its just finding the time to invest in yourself and your company.

The C.I.P.P contractors who strive for the large commercial deals are always thinking ahead and for the most part have mastered the art of self representation. I mean how are you going to get that $150,000 deal if you don’t bring your A game?

2012 is still young and new, start tomorrow and commit to examining your company and begin strategies that will improve your presence in the marketplace.

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Sewer repair is like a box of chocolates…ya neva know whatcha gonna git. Every heard that one before? Well it is very much true. Today for instance, was one of those days where big monster jobs just show up on our laps.

We had one contractor work on a bid that is close to closing and its for 102 houses. Today we tweeted that we never thought we would bring an entire town to a contractor. We had a international airpost contact us for an insane amount of sewer camera video and possible trenchless sewer reapair as well. We are talking about thousands and thousands of feet with pipe diameter ranging from 12 inch all the way to 72 inches. At 72 inches you aint playing around that thing could swallow you up and you would never be found again. Just when we thought this was going to be a good day, it suddenly became a great day for pipe relining when our contractor closed a 400 foot 10 inch job today.

So yeah, its literally like a box of chocolates…

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Don’t fight the system, instead make the systems work for you. Easier said than done, right? Well not really, it is mostly taking the time to better organize yourself, your employees and your company. Sewer repair jobs require a great deal of planning and organizing, especially if you’re doing more than one job at a time.

If you are one of our participating trenchless sewer repair contractors then odds are you have a lot of calls coming on a daily basis. When you are over whelmed and you have jobs going on left and right being properly organized can only benefit you. When you are running around like a chicken with its head cut off, then you are bound to make mistakes. The last time we checked, mistakes cost money.

We understand that most sewer replacement contractors are busy but if you can allot a certain amount of time each week and build a task list you will be thankful you finally did it. Practice makes perfect and following a routine centered on efficiency will make your company run better, we promise! After all if you’re not going to do it your competition is probably working on a task list right now as we type this. So slow down, focus and pull it all together.

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When a customer decides to finally do something about their sewer repair problem it’s usually a big decision to make. After all, most people do not enjoy paying out 5, 10 to $15,000 to repair their sewers, but in most cases you cannot, not repair them. We have spoken with countless customers in need and we can tell you what they want is a well spoken and confident sewer repair contractor.

Customers expect, and rightly so, a well organized professional contractor who does what he says he will do. These are some of the most basic but paramount tenants when it comes to servicing your customers. If you do not take yourself and your services seriously then how do you expect your customers to sign a contract with you?

Trenchless pipe repair jobs are difficult and require much preparation in order to bring the job in under cost. It is important to convey confidence to the customers when you are bidding on a job. By being well prepared, highly organized and confident you will have no problem signing up new customers all day long.

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We always encourage our Trenchless sewer repair contractors to focus on the close. After all this is the name of the game we are all in business to conduct business and in order to conduct business you must CLOSE business. There is no way around this, it’s simply a fact of life. So let’s practice and be the very best possible closers in the trenchless pipe relining business.

We’ve noticed one of the best closing techniques is what we call the “testimonial close”. Yup, this is pretty straight forward, in our opinion every C.I.P.P. contractor needs to do this close, everyday. By using a happy customer help you close future customers is a valuable tool. You should be organized and show letters of testimonials – be prepared to leave them behind or you could even have the customer call one of your prior customers right there on the spot. Of course you would need to set this up in advanced to make sure it goes off without a hitch.

Incorporate a certain degree of empathy as well. Let your potential customer know that “Mrs. Miller on the other side of town had a very similar problem with her sewer line. We were able to remedy her situation and in as little as a day her sewer was rehabilitated and working like new”… It is important to make the right connection with your potential new customer. When you do this and use the testimonial your close ration will improve over night.

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Make sure you always find out if your potential customer can afford your services. Do not be afraid to ask how much they can afford and have they researched the industry in understanding the value of trenchless pipe relining. Do they understand the differences between trenching and trenchless?

Be prepared to show a financial plan or reasonable deposit and monthly payments that both parties can agree on. You must take in to consideration of your equipment costs and labor along with travel as well when you authorize a deposit for trenchless sewer reline repair. If your free and in the clear with the deposit then you will be collecting pure profit on any payment terms you agreed on.

Show them the costs associated if they choose not to buy your C.I.P.P. solution. At this point you should consider lowering your price to close on the spot as you are too busy for wasted time. If it means the difference of a couple of hundred dollars out of your pocket but you are able to get a signed contract – do that!

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